A year ago this month, respected designer Timba Smits almost died from a knife attack onboard a London bus.
He needs your help to rebuild and launch an inspirational new project.
Let’s help Smits make this happen.
Please reblog and share the hell out of this link
So, this is not an example of ADTIVISM, but a good opportunity to do a follow-up on a specific brand action and see how my brand experience with Beefeater goes.
I am a Beefeater consumer. When I lived in Mexico (where gin tonics are not very mainstream) I used to have a great curiosity towards the drink because of brit pop culture. I used to order Vodka Tonics (a bad second to the sparkling highball cocktail). Once in Europe It became my favorite drink.
So yesterday I saw a post “stain” on a friend’s Facebook Wall and got curious about the action. It’s called Beefeater Gin College. I registered to go to what appears to be a Gin Tasting covered in a class concept.
There was some buzz around the action, people asking what was this about. Two friends got a seat on another class (it’s segmented by different classes on different schedules). Mine’s the first.
I figured it would be a good idea to do a follow up from the moment I first saw this, to the event expectation build up and see what the payback’s like.
Ill keep on posting.
The Beauty of a Second by Ads of the World by Montblanc by Leo Burnett
Get real, Get outside
by WhybinTBWATequila, Melbourne, Australia
A nice way of using digital references to strategically disconnect the people and connect them back in the world.
Paul Reardon, Amelia Birrell, Chris Ellis, Laurelle Esse, Niki Rawling
Modern day’s epic fight. Greenpeace
David and Goliath 2012
Great Illustrations Anatolij Pickmann. Dennis Lück from Draftfcb/Lowe Group for Greenpeace