adtivism

So, this is not an example of ADTIVISM, but a good opportunity to do a follow-up on a specific brand action and see how my brand experience with Beefeater goes.

I am a Beefeater consumer. When I lived in Mexico (where gin tonics are not very mainstream) I used to have a great curiosity towards the drink because of brit pop culture. I used to order Vodka Tonics (a bad second to the sparkling highball cocktail). Once in Europe It became my favorite drink.

So yesterday I saw a post “stain” on a friend’s Facebook Wall and got curious about the action. It’s called Beefeater Gin College. I registered to go to what appears to be a Gin Tasting covered in a class concept.

There was some buzz around the action, people asking what was this about. Two friends got a seat on another class (it’s segmented by different classes on different schedules). Mine’s the first.

I figured it would be a good idea to do a follow up from the moment I first saw this, to the event expectation build up and see what the payback’s like.

Ill keep on posting.

(Source: apps.facebook.com)